How can corporate events play a role in this new economy?
Whether you are re-branding, re-locating or launching a new product a well-executed event can bring life to your endeavor. If your strategic direction includes becoming a knowledge source in your industry contemplate an educational conference or full day seminar to bring the spotlight onto your company. If your objective includes employee appreciation consider taking your staff off site for a day whether it be for meetings, team building or a combination. Step away from your traditional awards luncheon and spice it up with some creative ways to appreciate your top performers. Contemplate non-traditional meeting venues such as tourist destinations in your city. Offer more than just a lunch, perhaps an opportunity to tour a museum, gardens, or winery.
With reduced budgets, how can organizations accomplish these events?
Regarding new initiatives or becoming a knowledge source; consider new partnerships or strategic alliances with companies looking to accomplish similar goals. Working together to produce an event can allow for greater exposure to potential customers as well as larger production budgets. When looking at interesting off-site locations more often than not entrance fees are waived for the group so there will be no additional costs and your employees will feel very appreciated!